JA Biztown in Southeast Texas!

JA BizTown™ is the new name for Junior Achievement's experiential-based, elementary school Capstone Program.  In addition to the new name, JA BizTown has undergone substantial revisions to the curriculum, simulation and software elements of the program.

JA BizTown encompasses important elements of work readiness, entrepreneurship and financial literacy, providing students in grades four through six with a solid foundation of business, economics and free enterprise education.  Furthermore, the program content augments students' core curriculum in social studies (e.g., citizenship, government), reading, writing and mathematics.  Throughout the program, students are encouraged to use critical thinking skills to learn about key economic concepts as they explore and enhance their understanding of free enterprise.

Through daily lessons, hands-on activities and active participation in a simulated community designed to support differentiated learning styles, students develop a strong understanding of the relationship between what they learn in school and their successful participation in a local economy.  JA BizTown helps prepare students for a lifetime of learning and academic achievement.


JA BizTown Goals

JA BizTown meets the needs of a diverse group of students by providing engaging, academically enriching experiential lessons.

Following participation in the JA BizTown experience, students will be able to:

  • Discuss the roles they, as citizens, play in their community as workers and consumers and relate these personal roles to the free enterprise system.
  • Discuss the importance of citizen rights and responsibilities in a community.
  • Demonstrate a basic understanding of the free enterprise system.
  • Understand the importance of nonprofit organizations in our communities.
  • Build money management skills through a practical knowledge of economic concepts and banking practices.
  • Develop an understanding of basic business practices and responsibilities.
  • Display the soft skills necessary for successful participation in the world of work.



The JA BizTown curriculum is designed to minimize lesson preparation time through an efficient lesson organization.  The lessons are designed as a framework and can be adapted to meet the special needs and interests of students in the classroom.  However, students should complete each required lesson to ensure that they have the background knowledge necessary to fully participate in the JA BizTown experience.  In addition, Enhanced Learning Opportunities, which will allow teachers to provide activities that compliment the core curriculum, will be available.  Teachers can choose, at their discretion, to have students participate in some, all or none of these activities.

Following their participation in the JA BizTown simulation, students participate in debriefing lessons to ensure a well-rounded learning experience.  These lessons allow students to reflect on their JA BizTown experience and further identify the relevance of classroom learning to their future plans and goals.  In an effort to address multiple learning styles, various teaching strategies are included throughout the curriculum to actively engage students in the learning process.


Click here to view a Google Virtual Tour of JA BizTown


Click here to view the online JA BizTown video resources for volunteers


Contact Information

Telephone:  713-680-4745
Fax:  713-680-4750
Postal Address: 3710 Dacoma Houston, TX 77092


JA BizTown is proudly sponsored by the following companies:






JA of Southeast Texas gratefully acknowledges the following visionary sponsors:

Henry and Mary Cain Foundation


CenterPoint Energy



McCoy Workplace Solutions

Comerica Bank


Cooper Industries

Waste Management

Hackett Family Foundation

Wells Fargo

The Michael Holthouse Foundation

Westlake Chemical