2017 Business Plan Challenge: And the finalists are ... - JA In The News | Junior Achievement of Alabama

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2017 Business Plan Challenge: And the finalists are ...

The 8th Annual JA Business Plan Challenge drew nearly 50 student company entries this year. Six of those student companies were selected to compete for top honors and $10,000 in scholarship money on April 27 at RSM US LLP.

Prior to submitting their plans, students participated in the JA Be Entrepreneurial program in which they worked with their teachers and JA volunteers from the local business community to develop their business ideas. Students created a plan for producing, distributing and marketing their product. They also had to address social and ethical responsibilities and explain their personal management style and past business experience which gives them the ability to succeed as an entrepreneur.

The competition will include a live pitch session for the six finalists. Each company will have fifteen minutes to present their companies and have Q&A and feedback from the judges. To rise to the top, winners will have to make a strong case for how they plan to execute their business plan.

This year, one school had a great showing taking the the top 6. All six finalists are Hoover High School Finance Academy students. We are pleased to introduce you to the future entrepreneurs (in alphabetical order by company name):


Jordan Henderson

Brace  Buddy

Brace Buddy is a dual rod, carbon fiber kickstand that attaches to any standard post-op medical knee brace that every patient receives.




Haley Meredith & Jenny Chin-Lai

Dorm Design

Dorm Design is a web-based service that allows a user to go online and design their dorm room. They can work independently or invite their roommate to collaborate.




Alexia Wilson

Happy Keys

Happy Keys is a new type of portable keyboard that is fashioned in a text keyboard format that will be compatible with any computer/laptop with a USB port.





Zach Rodgers

Our Charge

Our Charge produces a cable protector that extends the life of charging cables. It also allows for a custom printed logo on the front face of the protector that gives companies and sports teams an outlet of advertising.




Trent Hamner


Street-Ad provides both a product and a service. They purchase traffic barrels via wholesale, sell the advertising space on these same barrels, and sell them directly to companies (with the ads on them) for a fraction of the price of regular barrels (without ads) of the same build quality.





Gigi McLendon


TENstudio is an independent game developer currently working on a puzzle RPG (role-playing game) under the working title The Bridge which features a female, Asian protagonist.


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