New "JA Company Program" Proves to be a Success for Inspiring the Next Generation of Entrepreneurs - JA In The News | Junior Achievement of Alabama

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New "JA Company Program" Proves to be a Success for Inspiring the Next Generation of Entrepreneurs

Junior Achievement USA and The Hartford Unveiled Digital Program that Integrates E-commerce,

Crowd-funding and Virtual Mentors into the JA Experience


Junior Achievement USA®, in partnership with The Hartford, unveiled its reimagined JA Company Program® this semester, to provide aspiring teen entrepreneurs with the skills and real-world experience to become the entrepreneurs of tomorrow. Now digitized, the updated JA Company Program included 13 new modular experiences as part of a blended-learning approach that offered groups of students the opportunity to understand the steps involved in launching their own businesses while learning the basics of entrepreneurship, financial literacy and business success.

The sessions contained interactive content, including vodcasts led by subject matter experts that explored concepts such as brainstorming a product or service.  Lessons also discussed the importance of conducting market research to refine the product or service to meet consumers’ evolving needs.

"The new JA Company Program gives students the opportunity to play a greater leadership role in the process with volunteers encouraging them to find their voice and spark the entrepreneurial spirit,” Richard Murray, President of Junior Achievement of Alabama. “They have the opportunity to apply concepts used by this generation’s entrepreneurs, such as e-commerce and crowd-funding.”

The 13-week program divides each session into two parts: “Company Ops” and “Deeper Dive.” Students report on progress and accomplish learning objectives during “Company Ops” and participate in a more robust learning experience, either individually or in groups, to challenge themselves to push further during “Deeper Dive.” Click here to see JA Company Program in action.

The revised JA Company Program is the result of a $1.5 million investment from The Hartford to support 100,000 students through Junior Achievement. The Hartford’s commitment supports its Communities with HART ongoing efforts to encourage the well-being of America's communities by enabling today's small businesses to grow and inspiring a new generation of small business leaders.

“The Hartford is proud to partner with Junior Achievement and serve as the title sponsor of its flagship JA Company Program,” said The Hartford's Chief Executive Officer Christopher J. Swift. “We encourage the students of today to become the successful entrepreneurs of tomorrow, a commitment that grows out of our passion for helping small businesses prevail.”

JA Company Program is Junior Achievement’s longest running program, beginning in 1919 with the founding of the organization. Today, nearly half a million students globally flex their entrepreneurial spirit each year with JA Company Program.

To learn more about JA Company Program and inquire about how to bring it to local schools, visit


About The Hartford

With more than 200 years of expertise, The Hartford (NYSE: HIG) is a leader in property and casualty insurance, group benefits and mutual funds. The company is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at Join us on Facebook at Follow us on Twitter at

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