JA Bluegrass BizTown | Junior Achievement of the Bluegrass

JA BizTown®

Innovative | Bold | Relevant

JA BizTown
JA BizTown is a self-contained economic education program that provides a hands-on learning experience for upper elementary school students. Prior to their visit to JA BizTown, the students spend (11) hours in the classroom, studying economic education objectives that teach them about an economy, writing checks, keeping a checkbook register, applying for a job and working in groups. These educational concepts are then put into action as the students spend one school day at the JA BizTown facility.  All of the classroom materials are provided by Junior Achievement and the teachers are fully trained to teach the materials.  
During their business day, students are assigned a job in one of the businesses at JA BizTown.  They may be the Mayor of JA BizTown, the President of Forcht Bank, the CFO at UPS, a doctor at UK Healthcare, the quality control manager at Toyota, the admissions officer for UK, the meter reader at Kentucky Utilities, the nurse at KentuckyOne Health, the on-air personality for LEX 18 or the disc jockey for the radio station.  They take breaks, receive paychecks, and have the opportunity to be consumers by making purchases in one of the business-sponsored storefronts. 
JA BizTown gives students an opportunity to explore the free enterprise system and enhance their personal economic literacy. Understanding topics such as these is necessary to prosper in adult life.  Nine out of ten teachers believe that when children are allowed to experience the benefits of combining knowledge with hard work the probability for personal hope and inspiration is greatly increased. 

Program Goals

The goals of JA BizTown are:  
  • To help students develop basic economic concepts
  • Learn the relationship between businesses and consumers
  • Use quality concepts in business and consumer planning
  • Develop a basic understanding of checking and savings accounts
  • Develop a simple decision-making process
  • Work together to satisfy customer's expectations
  • Introduce students to unique employment opportunities
How You Can Participate

Members of the community, including businesses and parents, are actively involved in JA BizTown as they assist students to achieve at their highest level.

Need More Information?

To learn more, please email Callie Miracle or call 859-219-2423.
Learn more about our service area and our vision by downloading the document below:

We thank Veterans Park Elementary for allowing Junior Achievement to film their day at JA BizTown.


Early Supporters

gary and sheila bellow
Charles T. Chreech Inc.
chick-fil-a of central kentucky
commercial property association of Lexington
elliot electrical utility
forcht bank
iHeartMedia Inc
keene ridge farm
kentuckyone health
ky cpa
herald ledger
marksbury family foundation
scanlon family center
andy shea lexington legends
toyota motors kentucky
university of kentucky
UK healthcare


  • "Junior Achievement has given me a sense of what adults go through with budget issues."

    -Junior Achievement Student
  • "Junior Achievement reinforced concepts for me to remember later in life."

    -Junior Achievement Student
  • "I thought the experience was amazing. The presentation was unlike anything I've seen."

    -Junior Achievement Student
  • "I liked how the Junior Achievement volunteer explained his job to us."

    -Junior Achievement Student

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Junior Achievement
of the Bluegrass

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