JA Titan®


JA Titan challenges students to apply their knowledge of business as they compete online in the highly competitive industry of the fictional Holo-Generator.

Students enter decisions about price, production, marketing, capital investment, and research and development. The impact of their decisions will lead to the success or failure of each Holo-Generator company.

The classroom-based version of JA Titan offers lesson plans, administrator control, and economic scenarios. It is available only through your local office. However, portions of the site are available to the general public at http://titan.ja.org

JA Titan includes a program kit containing seven instructional activities and a computer simulation. It is recommended for students in grades 9-12.

All JA programs are designed to support the skills and competencies identified by the Partnership for 21st Century Skills. All JA programs correlate to state standards in social studies, English, and mathematics, and to Common Core State Standards.

Pillars of Student Success Entrepreneurship:  Financial-Literacy:  Work-Readiness: 
Program Implementation Program Grade-Level
Classroom-Based High School
Program Concepts Program Skills
Business management, Capital investment, Charitable giving, Demographics, Fixed costs, Four Ps of Marketing, Law of diminishing returns, Marketing, Marketing research, Price, Product life cycle, Production, Research and development, Target marketing, Variable costs Analyzing information, Critical thinking, Data analysis, Decision making, Mathematical skills, Planning, Reading charts and graphs, Research, Teamwork, Working in groups

Program Sessions

Session One: How Much? How Many?

Students explore how price and production can affect business performance.

Session Two: How Much? How Many? The Simulation

Students learn to make decisions about price and production levels using the JA Titan computer simulation.

Session Three: Cutting Edge

Students design a research and development plan for their business. They also examine the impact marketing has on sales and explore marketing strategies.

Session Four: Cutting Edge—The Simulation

Students learn to make decisions about research and development and marketing using the JA Titan computer simulation.

Session Five: Make an Investment

Students learn methods to make capital investment decisions, promote new business growth through capital investment, and why businesses choose to make charitable donations.

Session Six: Make an Investment—The Simulation

Students make decisions about capital investment using the JA Titan computer simulation. Using the online simulation, students also make decisions about charitable giving.

Session Seven: JA Titan of Industry—The Competition

Using knowledge gained from previous sessions, students compete as businesses to see which will be crowned the JA Titan of Industry.