JA StartUp

JA StartUp™ gives students insight into the exciting world of entrepreneurship!

Junior Achievement is part of the solution—fueling the entrepreneurial spirit and providing a launch pad for tomorrow's brightest innovators. JA's hands-on entrepreneurship programs expose youth to business concepts—helping them understand that start-up is a viable career option, and providing opportunities to run their own businesses, work as part of a team, and be guided by real-world mentors, including local entrepreneurs and business professionals. 

JA StartUp is a comprehensive program designed to give students all the resources and tools needed to become entrepreneurial thinkers and doers!

Contact Kim at kbrown@JAtoday.org to register your class or to ask about volunteer opportunities.



Step 1

JA Be Entrepreneurial

5-7 x 45 min. sessions

The program begins with the JA Be Entrepreneurial program taught by the requesting teacher. In the 5-7 sessions, students are introduced to the elements of successful business start-ups and work in groups to create a business plan.

Step 2

Pitch Videos

created by student teams and submitted by deadline

Classes split into as many teams of 2-5 students as desired to create short product or service pitch videos. These products and services are fictional; it is not expected that the students will indeed follow through to create actual products and services – but of course they are welcome to if they like! 

These videos will be viewed and voted on by StartUp supporters and thought leaders.

Step 3

StartUp Finals Competition

Virtual competition for pitch video finalists in partnership with Virginia Commonwelath University

A select number of teams will be invited to participate in the JA StartUp Finals where they will work with mentors to perfect business plans and make virtual presentations to a panel of judges, who then deliberate and choose the winning team. The winning team earns a scholarship and bragging rights!


business plan; capitalization; company structure; entrepreneurship; financial tools; company launch; leadership; liquidate; marketing; personal action plan; pitch; product development process; product and service evaluation; quality control; sales techniques; supply chain; SWOT analysis.


sponsored by:


For more information, please contact Kim at kbrown@JAtoday.org.


Pillars of Student Success Entrepreneurship:  Financial-Literacy:  Work-Readiness: 
Program Implementation Program Grade-Level
Classroom-Based High School
Program Concepts Program Skills

Program Sessions