JA StartUp

JA StartUp™ gives students insight into the exciting world of entrepreneurship!

Junior Achievement is part of the solution—fueling the entrepreneurial spirit and providing a launch pad for tomorrow's brightest innovators. JA's hands-on entrepreneurship programs expose youth to business concepts—helping them understand that start-up is a viable career option, and providing opportunities to run their own businesses, work as part of a team, and be guided by real-world mentors, including local entrepreneurs and business professionals. 


JA StartUp is a comprehensive program designed to give students all the resources and tools needed to become entrepreneurial thinkers and doers!

Contact Megan Rozyskie to register your class or to ask about volunteer opportunities.




Step 1

JA Be Entrepreneurial

7 x 45 min. volunteer visits to the classroom

The program begins with the JA Be Entrepreneurial program taught in the classroom by a volunteer or by a group of volunteers. It includes the following sessions:

Session 1: Introduction to Entrepreneurship  Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and participate in a product development competition.

Session 2: What's My Business?  Students take on the roles of various entrepreneurs as they develop their product or service idea, and analyze sources of successful entrepreneurial ventures to select a product or service as the basis of their business plan.

Session 3: Who's My Customer?  Student groups create and present advertisements to demonstrate how market needs and demographics contribute to successful entrepreneurial ventures.

Session 4: What's My Advantage?  Students evaluate actual companies that have excelled in selecting and applying successful competitive advantages.

Session 5: Competitive Advantages  Students play a game that demonstrates effective competitive advantages and select the best for their own entrepreneurial venture.

Session 6: Ethics Are Good For Business  Students learn through case-studies how being ethical is good for business in the long run.

Session 7: The Business Plan  Students apply the key elements of successful entrepreneurs to their product or services and complete a sample business plan.

Step 2

Pitch Videos

created by student teams and submitted by deadline

Classes split into as many teams of 2-5 students as desired to create short product or service pitch videos. These products and services are fictional; it is not expected that the students will indeed follow through to create actual products and services – but of course they are welcome to if they like! 

These videos will be viewed and voted on by StartUp supporters and thought leaders.

Step 3

StartUp Finals Competition

1 x 5 hr. competition for pitch video finalists in partnership with Virginia Commonwelath University

A select number of teams will be invited to participate in the JA StartUp Finals where they will work with mentors to perfect business plans and make presentations to a panel of judges, who then deliberate and choose the winning team. The winning team earns a $2,500 scholarship and bragging rights!


business plan; capitalization; company structure; entrepreneurship; financial tools; company launch; leadership; liquidate; marketing; personal action plan; pitch; product development process; product and service evaluation; quality control; sales techniques; supply chain; SWOT analysis.


sponsored by:





For more information, please contact Megan Rozyskie



Pillars of Student Success Entrepreneurship:  Financial-Literacy:  Work-Readiness: 
Program Implementation Program Grade-Level
Classroom-Based High School
Program Concepts Program Skills

Program Sessions