Junior Achievement Discovery Center | Junior Achievement of Central Upstate New York

Junior Achievement Discovery Center

Bringing a Proven Model to Rochester

To meet our region's most pressing needs—including a lack of skilled workers in a variety of industries and unprecedented generational poverty—we're bringing two of Junior Achievement's most impactful,  proven programs to our area.
Our vision of the Junior Achievement Discovery Center at Eastman  Business Park, home to JA BizTown® and JA Finance Park®.

How it Works

Each program encompasses 13 lessons in the classroom, followed by a visit to this "mini-city" with replica businesses and organizations that make up our community and workforce. The JA Discovery Center will house at least 15 different employer-sponsored storefronts to ensure economic and workforce relevance to our region. Classroom lessons are put to the real-life test, as a student becomes a citizen in this simulated economy.

JA BizTown®

Community volunteers help 5th-grade students become active members of the economy as employees, working in one of the in-demand industries in our region:  
  • Producing and selling products and services
  • Borrowing money
  • Hiring employees
  • Analyzing an income statement
  • Marketing their businesses
Students also spend time as consumers and citizens—making personal buying decisions with their paychecks, electing a mayor, and more. 

JA Finance Park®

Middle or high school students take on a new life, with a career, credit score, debt, family, and financial obligations. They use electronic devices and receive guidance from volunteer role models to make the financial decisions that support the lives they envision.

Impact on Students

Data from third-party evaluations shows that JA BizTown® and JA Finance Park® students notably outperform non-participating peers— and demonstrate a significant increase in overall financial, workforce, and entrepreneurial knowledge, along with positive changes in attitudes and behaviors.


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  • "Junior Achievement has given me a sense of what adults go through with budget issues."

    -Junior Achievement Student
  • "Junior Achievement reinforced concepts for me to remember later in life."

    -Junior Achievement Student
  • "I thought the experience was amazing. The presentation was unlike anything I've seen."

    -Junior Achievement Student
  • "I liked how the Junior Achievement volunteer explained his job to us."

    -Junior Achievement Student

Get Involved!

Junior Achievement
of Central Upstate New York

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