The JA New York Chocolate Maker Competition is a daylong business plan competition for middle school students. Volunteers from PwC helped us develop this fun entrepreneurial curriculum in 2005. Through this program, volunteers coach small teams of middle school students as they build a business plan for an imaginary chocolatier company. Students collaborate with each other and with their volunteers to prepare a basic plan (including a SWOT analysis, budget, marketing strategy, etc.) and a creative presentation to pitch their idea.
|Program Concepts ||Program Skills |
|Advertisement, Business plan, Competitive advantages, Customer, Demographic, Entrepreneur, Entrepreneurial spirit, Management, Market, Market needs, Marketing, Product, Product development, Profit ||Analyzing information, Business planning, Categorizing data, Decision making, Evaluating alternatives, Expressing multiple viewpoints, Graphic presentation, Presenting information, Reading for understanding, Verbal and written communication, Weighing consequences, Working in groups |
Students, with the coaching of volunteers, identify their company name, create a logo & mission statement, research locations, productions, and potential customers, and draft a SWOT analysis.
Students work together to create a budget and marketing plan. Volunteers help them develop a PowerPoint and rehearse their pitch.
Students present their plans to a panel of judges.