JA Chocolate Maker

Goals and Outcomes:
- Students practice team-work, leadership, communication, and presentation skills.
- Students learn how entrepreneurs succeed by identifying a need and then producing and marketing a product or service to fill that need.
- Students explore the personal entrepreneurial, communications, technological and financial management skills needed to create a go-to-market business plan.
- Chocolate Makers are generally hosted by partnering companies or universities to heighten the realism and relevance of the experience.
Pillars of Student Success | Entrepreneurship: | Financial-Literacy: | Work-Readiness: |
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Program Implementation | Program Grade-Level |
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Classroom-Based | Middle School |
Program Concepts | Program Skills |
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Advertisement, Business plan, Competitive advantages, Customer, Demographic, Entrepreneur, Entrepreneurial spirit, Management, Market, Market needs, Marketing, Product, Product development, Profit | Analyzing information, Business planning, Categorizing data, Decision making, Evaluating alternatives, Expressing multiple viewpoints, Graphic presentation, Presenting information, Reading for understanding, Verbal and written communication, Weighing consequences, Working in groups |
Program Sessions
Session 1
Students, with the coaching of volunteers, identify their company name, create a logo & mission statement, research locations, productions, and potential customers, and draft a SWOT analysis.
Session 2
Students work together to create a budget and marketing plan. Volunteers help them develop a PowerPoint and rehearse their pitch.
Session 3
Students present their plans to a panel of judges.