JA In The News | Junior Achievement USA


Building Financial Wellness in Teens

You work out for your physical wellness, you eat right to maintain internal wellness but what are you doing to improve your financial welfare? By definition, financial wellness is the ability and understanding of successfully managing financial expenses. This concept revolves around the sense of feeling financially secure and free in the present day and future. Those who have achieved financial wellness are typically healthier, more focused and are even more productive in their everyday work.

A Stress in America poll conducted by the American Psychological Association found more than 6-in-10 (62%) Americans felt money is a significant source of stress in their lives. Yet, when we think about the moment financial stress typically began, you may remember back to when sticking to your financial goals you bought your first car or when you were determining how to pay for college or trade school. Whatever your initial topic of money concern was, it was probably in your high school years.

During the summer of 2018, Cengage conducted a survey examining the impact of “financial sickness” in college students. Their research found 85 percent of current or former students felt high financial stress when it came to affording required class materials, compared to the 88 percent of students who were stressed to pay for tuition. With the majority of Americans and college students feeling a sense of financial illness, what are possible prescriptions?

Creating a strong financial foundation

A quick course in financial education is not enough to change an individual’s money management. The core of financial wellness is a sense of “well-being,” feeling that you have a strong enough financial foundation to execute the actual financial behaviors that necessary to reduce primary money stressors.

Financial Goals

In 2018’s Teens & Retirement survey, Junior Achievement (JA) revealed more than two-thirds (69%) of teens know little or nothing about financial planning. In fact, 30 percent of those ages 13 – 18 reported that they felt $5,000 or less was enough to retire on. These findings highlight the importance of establishing short-term and long-term goals at a young age to jump-start financial thinking. As financial wellness not only looks at today but what lies ahead, it’s crucial for youth to work towards a goal. Goals create accountability, as well as a reason to continue persevering through challenges that one might face in the future they also reinforce an individual’s budgeting plan.

Financial Attitudes

In the same 2018 JA survey, almost half (46%) of teens reported that they are not confident in their ability to plan for retirement. Financial attitude translates to how one feels about money that impacts their spending. The way an individual understands what is a need or a want directly impacts their behavior, for example. To beat the bad financial bug, take time to look over your monthly finances, determine if what you are spending money on is beneficial or a deterrent from your goals. The sooner you can identify unnecessary spending, the faster you can reach your future money-milestones.

Tools & Resources for Financial Wellness

Help your teen start planning for life after high school graduation with JA Build Your Future®!

Not sure what career to pursue after high school? Find out with JA My Way

Filling the Skilled-Workers Gap

Is a question that is top-of-mind for many high schoolers —what will I do once I graduate? For many, it has become the norm to take a loan out to continue one’s education for another four years at a college with the hope of landing a good-paying job. Yet recent data show that employers are struggling to find qualified workers to fill a record 6.7 million job openings. These are occupations that may not require a four-year degree, but require skills that can be obtained at a community college, trade school, or even on the job.

What Industries are in Labor Shortages?

Industry Insider has identified five “sectors” that are experiencing severe labor shortages. These industries include construction, retail trade, accommodation & food services, manufacturing and healthcare & social assistance. Within the healthcare and social assistance realm, there was an average of 1 million job openings a month during 2018, followed by 739,000 job openings a month within the accommodation and food service industry.

Mark Zandi, the chief economist at Moody’s Analytics, stated, “Business’ number one problem is finding qualified workers. At the current pace of job growth, if sustained, this problem is set to get much worse… These labor shortages will only intensify across all industries and company sizes.”

What are industries doing to fill job openings?

As employers are struggling to fill openings, economists are predicting that businesses will have to start doing more to entice workers. Discussions around pay raises, trainings, and other incentives have been identified as some of the investments companies will have to make in order to bring in workers to fill job positions. In fact, some industries are finding themselves increasing the pay for skilled employees just to keep from losing them to competitors. Jim Baird, chief investment officer at Plante Moran Financial Advisors, commented, “Pressure is building for employers, and both hard data and anecdotal reports indicate that wage pressures are building…With the economy still humming, employers are able to justify stronger wage increases to retain or attract talent…”

Promising Industries for Today’s Youth

A Georgetown University Center on Education and Workforce study conducted in 2017 found that between 1991 and 2015 “Good jobs in non-manufacturing blue-collar industries, such as construction and transportation, increased in 38 states…” Careers in construction show promise as there are nearly 3.5 million people who have construction jobs in the U.S. paying an average salary of $59,000 a year.

The Federal Reserve has identified that in 2016, nearly half (42%) of graduates borrowed money to pay for college. Once graduating college, the average student loan debt owed was between $20,000 to $25,000. Those interested in skilled labor out of high school typically do not experience much student debt and will have a more robust resume with four years of work experience than their college-bound classmates.

Is Your Future in Skilled Labor?

Junior Achievement (JA) realizes the struggle the many teens have when making career decisions. JA Job Shadow® offers students a unique opportunity to visit a professional work environment, including those in skilled trades, and gain insights into how to find and keep a fulfilling career. To learn more, visit  JA Job Shadow

Are Entrepreneurs Born or Made?


There has always been a debate about whether entrepreneurship was based on nature or nurture. While it depends on your view, here is how JA sees it…

Entrepreneurial Driving Factors

Think of the entrepreneurial mindset like “Thunder and Lightning.” The internal drive is the thunder, but personal experiences equate to the lightning of the implementation of a business idea. Together they assist to create the perfect business storm. Without the personal characteristics to launch a person into experiences that they will learn from, they will cease to develop into an entrepreneur.

Timothy Faley of the entrepreneurial institute at Michigan’s Ross School of Business explains it perfectly when he says, “A good idea is not enough. You need to know how to transform a good idea into a good business.” Education and experiences harness the drive one possesses to turn their business idea into reality. One is not born with business knowledge, including making a business plan, seeking investors, or strategizing the placement of a product or service. All of these elements are learned through experience. The way one generates an idea and is pushed to make it into a real-life concept comes from something that one internally holds true.


After thorough research, five general characteristics are shared among successful entrepreneurs.


2.Innovation / Forward Thinking / Persistence

3.Open-minded / Optimistic / Confidence

4.Leadership / Hands-on

5.Passionate / Positive


It’s the combination of personality traits and personal experiences that influences whether or not someone feels prepared to undertake an endeavor like starting a business. Entrepreneurs hold personality traits that assist in the success of their business. Through experiences, an entrepreneur grows and develops to (comfortably) take risks, utilize innovative thinking, and employ sound leadership skills. The intrinsic variables assist in the development of experience becoming a perfect storm, such as launching a successful business.


Teaching Today’s Youth the Mindset to Make Their Storm

Junior Achievement offers programming from K-12 exploring concepts of financial literacy, work readiness, and entrepreneurship. The younger a child experiences concepts of entrepreneurship, the more likely he or she will be inclined to try to start a business later in life. In particular, JA Be Entrepreneurial® introduces high school students to the elements of a practical business plan and then challenges them to start an entrepreneurial venture while they are still in school.


Veteran Entrepreneur Spotlight: Donald Coolidge

How does a veteran’s military skills, training, and knowledge translate to a business startup? One word…“Vetrepreneurship.” In America, U.S. businesses that are majority-owned by veterans make up 9.1% of the business landscape. That’s over 2.5 million businesses in our nation that are owned by those who have served in the military.

To celebrate Veteran’s Day, JA wanted to shine a spotlight on a business owner who utilized his technical skills in the Marine Corps to build the successful tech-savvy company Elemental Path.

We spent some time with Donald Coolidge, veteran and owner of Elemental Path, to discuss his journey into entrepreneurship and what he feels it has to offer to the (not so) “Average Joe”.

JA: What aspect of entrepreneurship attracted you the most?

DC: I wasn’t really attracted to entrepreneurship… It’s sort of one of those things that snuck up on me. I had, throughout my late teens and in college and even in the Marine Corps, started dabbling in creating businesses, recognizing what I thought would be a viable business and figuring out how to put the building blocks into place. I never thought that I wanted to be an entrepreneur -- It was always this natural organic thought in finding an opportunity. The things I dabbled with didn’t turn into much for whatever reason. But in New York, while in the Marine Corps Reserves, trying to finish my grad degree and create a career for myself, I started to build tech products with another Marine in my unit. I liked the ability to build something and have people use it and see how it provides value. Instead of seeing myself as an entrepreneur, I recognized there is a need here…how do I create something and fulfill that need by scaling and growing it?


JA: What have you found to be the most rewarding part of being an entrepreneur?

DC: With the good comes the bad. There is a lot of responsibility, which I like. There are two perks I have discovered; working with a bunch of awesome people and allowing those people to pursue their passion by creating something that matters and is meaningful and to enjoy the work experience through our company. On the other end, we create some pretty amazing products that are having a pretty awesome impact on kids and families around the world, which is one of the most rewarding aspects. I’m sitting at my desk right now and I’m looking at several postcards that I have gotten from parents with pictures of kids using their Dynos (Elemental Path learning toy).


JA: In the Marines, you did a lot of intelligence work with high-tech systems. What inspired you to turn that knowledge that you already had into an education business?

DC: It was a big jump. We were taking on a big challenge right from the start. In what we do, the products (toys) use very powerful artificial intelligence that teaches and entertains. The program is trying to understand the kids that are using them. The Marines, and military in general, helped position me to take the challenges that you have in a business and create products and scale them. The Marines equipped me through the technology I was able to use in the Marine Corps. I was able to fly drones before people really knew what they were, and use other technology. It was the responsibility I was given as a 20-year-old kid while I was deployed and knowing that failure wasn’t an option…that prepared me. In startups, you constantly have limited resources. You have a timeline you have to make, and you’re going to face hurdles and hiccups along the way and you can’t make excuses and stop doing it. You need to figure out the problem, ways to address it and apply several ideas to figure out a solution. The Marine Corps helped me with all of that. The Marine Corps is all about quality and leadership and being agile and creative in the challenges that you face. Leadership skills and certain thinking skills that have developed through the military come together to make most veterans equipped to be really good business owners and leaders, especially in technology.     


JA: When you were starting this new venture, who influenced you the most?

DC: When we started out, I was really underqualified. There were so many things I needed to learn quickly and figure out how to do. A big advantage that I had was already being a part of a solid network of people (other veterans). I was actually able to connect with other veterans who had experienced the same or similar challenges, and they were always more than happy to give their insight, ideas and expertise. Coming out of the military, it was great to have other vets who were willing to help. I really encourage others coming out of the military to use the strong veteran network. Today, I currently run the New York City of Vets in Tech. What brought me to where I am in this organization is when I was starting Elemental Path. I started to go to these events to meet other veterans that I could get insight and advice from and I found several mentors. By going to these events, I was able to pitch my ideas to a group that were welcoming of new concepts. They were happy to give advice and feedback. Not only have I met great people, and have been able to gather feedback, but I have also found investors that support the company (Elemental Path).


A final thought Donald left JA with was the fact that veterans have strong skill-sets that should be advertised to more companies. The training and knowledge acquired in the military are not limited and instead can be integrated into various business environments.


JA thanks Donald Coolidge for his service and looks forward to Elemental Path’s newest smart toy, Scout!

About Donald Coolidge:

Donald Coolidge is a NYC-based entrepreneur with a passion for consumer technology – with a specific interest and focus on the intersection that exists between people and the technology we increasingly use every day. Donald launched his first startup in 2011 and in 2014 he unveiled CogniToys, internet-connected smart toys that are changing the way a generation of digital kids learn and play.

CogniToys are a Time Magazine Best Invention of the Year and were tabbed as the “Best Use of A.I. in Education” by the coveted A.I. Awards. CogniToys are powered by proprietary Friendgine technology that bring voice enabled devices to life with knowledge, personality, interactive content and much more.

Prior to becoming involved in technology, Donald served 8 ½ years in the Marine Corps in Iraq, Kuwait, Mozambique and Senegal. He’s passionate about mentoring young veterans and advocating for the veteran community. Donald currently serves as the NYC Director of VetsinTech and has participated in the Urban Justice Centers Veteran Advocacy Project, along with the Intersections International Veteran-Civilian Dialogue.

Marine Corps Service Dates: 2005 -2013

Enlisted Reserve: 0311 (B-billet, company level intelligence cell)

Iraq 2008-2009

Kuwait, Senegal and Mozambique (for smaller periods of time)


Connect with Donald Coolidge

Twitter: @donaldcoolidge1

Linkedin: /donaldcoolidge

Instagram: DonaldCoolidge


Connect with CogniToys

Twitter: @CogniToys

Facebook: @CogniToys

Instagram: @CogniToys


Why Businesses Fail: Part II

Today, research shows that 29% of businesses fail because they run out of money and 17% failed because they lack a business model or plan. In order to thrive as an entrepreneur, it is crucial that business leaders create a cohesive plan that addresses possible risks, road-blocks, and competition within their industry.

After identifying a market and the details within the industry, it’s time to start writing it all down. This stage marks the beginning of creating a business plan. Through the creation, an entrepreneur establishes a start-up stage to a business tied to goals to be accomplished in the future. Business plans are not only useful to keep startups on track as they grow, but in some cases they may also be a requirement to obtain financial support.

Making the Game Plan

A business plan is a document that outlines business goals, objectives, and strategies, along with market research that has been conducted, as well as future financial predictions. This document is essentially a company’s game-day playbook; providing strategic and methodical “plays” to reach goals and overcome the competition. In creating this document, entrepreneurs will be give an investor a sense of security, which will allow a company to win at the game of business.

While there are a few ways to lay out a business plan, rules of thumb include:

1.     Begin with an introduction. This is where you are going to spark interest in your business from others.

2.     Your plan should begin with an executive summary. Essentially, this is the quick run-down on all the points you will be making in the document. Be sure to make this section short and address: the business name, location of the business, product or service offered, mission and vision statement, as well as the specific purpose of why you are creating a business plan (to obtain funds, clarify strategies, etc.)

3.     Your third section should be about the environmental and industry analysis of your business. Here, you should address the SWOT analysis you conducted. This will give an overview of your business’s approach to internal and external factors.

4.     Next, you need to describe your business venture. Will you be providing a service or a product? Why is there a need for this product or service?

5.     Following the description of your company, you’ll want to address your product or operational plan. Describe what you’re selling,including customer benefits, information about the product or service’s “life cycle” or how it will be desired or marketable, any legal protection to your product or service you’re selling, as well as any plans for future products and services.

6.     While this may sound pretty straight-forward, marketing or advertising can be very tricky. To execute this play, you will need to identify your target market, explain why your product or service is appealing to this market and then how you will reach them. Will you have an online marketplace? Are you going to have a TV commercial? Essentially answer how you will ensure your product or service is seen by those that matter most from a customer perspective.

7.     While you’re sprinting to the end-zone, you need to address your organizational plan. Outline what departments and employees will be critical to the success of the business. Identify who owns what portion of the company. Also list those who are already involved, addressing their title, experience, and responsibilities.

8.     One of the biggest reasons for a business plan is to acquire capital for your business. The last point in your plan should be addressing the company’s financial plans and future projections. You will want to share all financial information, including income statements, cash flow statements, balance sheets, capital expenditure budgets, etc. This will help determine if you will make the touchdown (receive financial support from the lender) or if you will walk away defeated. To avoid a tackle during this crucial play, meet with a professional accountant to ensure you’re providing a full and complete view of your company’s financial information.

While all of these sections seem like a lot, they allow for you to plan where you want to see your business in the future, as well as provide an overview to lenders.

Have a young entrepreneur in your home?, Junior Achievement has the JA Be Entrepreneurial program! To give your future CEO a head start on learning how to develop a business plan, click here.


Showing 36 - 40 of 544 results.
Items per Page 5
of 109

Press Releases

JA USA® Press Releases

Thought Leadership Content

Thought Leadership Content



  • "Junior Achievement has given me a sense of what adults go through with budget issues."

    -Junior Achievement Student
  • "Junior Achievement reinforced concepts for me to remember later in life."

    -Junior Achievement Student
  • "I thought the experience was amazing. The presentation was unlike anything I've seen."

    -Junior Achievement Student
  • "I liked how the Junior Achievement volunteer explained his job to us."

    -Junior Achievement Student

Get Involved with Junior Achievement!

If you would like to volunteer, request a program, or volunteer with JA,
please reach out to a JA near you!