Junior Achievement of West Kentucky inspires and prepares young people to succeed in a global economy. 

At Junior Achievement, we give young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices.

Our corporate and community volunteers deliver relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness, and entrepreneurship.

JA programs empower students to make a connection between what they learn in school and how it can be applied in the real world-enhancing the relevance of their classroom learning and increasing their understanding of the value of staying in school.   

Our Mission:

To inspire young people to succeed in a global economy and to ensure that every student in Western Kentucky has a fundamental understanding of the three pillars of success: financial literacy, work-readiness skills, and entrepreneurship.

JA Positioning Statement: 

We are an organization that teaches the differences between "wants" and "needs."  Yet to those not familiar with us, it may seem like we are a want in a world of need.  The truth is we are filling a critical need...building the future.  There are many important and worthwhile organizations responding to the challenges of today, but we are focused on trying to solve the problems of tomorrow.  Those who know us know that we don't treat disease, but can help cure hopelessness.  And while we don't feed the poor, we do provide for those who hunger to change their circumstances.  And though we don't rescue the dispossessed, we can provide the support necessary to help safeguard their future. 


Core Purpose:

To prepare young people to own their future economic success!


Core Values: 

  • Belief in the boundless potential of young people
  • Commitment to the principles of market-based economics and entrepreneurship
  • Passion for what we do and honesty, integrity, and excellence in how we do it
  • Respect for the talents, creativity, perspectives, and backgrounds of all individuals
  • Belief in the power of partnership and collaboration
  • Conviction in the educational and motivational impact of relevant, hands-on learning 

Video: Why JA?