JA Biztown | Junior Achievement of Wisconsin

JA Biztown®

Elementary school students aren't old enough to drive, work, vote or be the boss.  At JA BizTown® they are!  Students operate a bank, restaurant, city hall, newspaper, retail store and 10 other businesses.  JA BizTown combines in-class learning with a day-long visit to a fully interactive, simulated town. Students leave understanding the relationship between what they learn in school and their participation in a local economy.

JA BizTown is correlated to Common Core Standards and Wisconsin Model Academic Standards. JA BizTown is proven to advance students' knowledge, skill, attitude, and achievement for students in grades 4-6.

At JA BizTown, students learn about:

  • Entrepreneurship
  • Goods and services
  • Resources
  • Producers and consumers
  • Scarcity
  • Supply and demand
  • Opportunity costs
  • Taxes
  • Spending and saving
  • Financial institutions and banking concepts
  • Write a resume
  • Apply for jobs
  • Produce goods and services
  • Spend money
  • Become part of a business team and create a business plan

JA BizTown Highlights:

  • Designed to support differentiated learning styles and abilities
  • Real-life, interactive simulation
  • Partnership between schools, parents and the business community
  • Memorable educational experience
  • Extended learning opportunities
  • Active, rather than passive learning
  • Real, rather than imagined experiences
  • Turn-key classroom program and materials
  • Created with teacher input and provided by JA
  • Teacher training and professional development
  • Classroom learning combined with a full-day simulation in a state-of-the-art immersive learning center
  • Aligned to Common Core Standards and Wisconsin Model Academic Standards

JA BizTown Works!

Local, independent evaluation results confirm that when given the opportunity to apply concepts to a real-life scenario, young people are able to make essential connections for deeper understanding.

93% of students report they now know how important it is to stay in school.

92% of teachers agreed that after their JA BizTown experience, students now are more likely to continue their education and choose a career based on their interests and abilities.

96% of teachers responded they felt the JA BizTown curriculum helped them meet curricular objectives and state standards.

JA BizTown is proven to have a positive impact on student attitudes toward school. The majority of participating teachers agree JA BizTown contains valuable concepts that further students' awareness of necessary life skills. JA BizTown encourages their creativity and imagination, holds their attention, results in a high level of student participation and is age appropriate.

Want to schedule a JA BizTown program or want more information? Contact (414) 577-3800 or jamilw@jawis.org.


JA BizTown starts in the classroom. Then students visit Junior Achievement for a day to experience our simulated town. JA BizTown is located at:

Junior Achievement Kohl's Education Center
11111 W. Liberty Dr.
Milwaukee, WI 53224

Community First Career Exploration and Financial Literacy Center
11 Tri-Park Way
Appleton, WI 54914


Volunteers' Roles and Responsibilities

  • 17 – 20 volunteers are needed each day
  • Volunteers work with 6 – 12 students
  • Volunteers receive training (provided by JA) that will prepare them for the experience
  • Volunteer training is held 1 hour prior to student arrival. Arrival times vary.
  • Student simulation begins approximately at 9 am and concludes by around 2 pm.

Volunteer Benefits

  • Work with students and teachers in ways that are positive, meaningful, and productive.
  • You have a chance to increase young people's knowledge about careers, work day experiences, personal finance, and values.

Interested in volunteering? Please contact (414) 577-3800 or jamilw@jawis.org.

JA BizTown Volunteer Training Guide


  • "Junior Achievement has given me a sense of what adults go through with budget issues."

    -Junior Achievement Student
  • "Junior Achievement reinforced concepts for me to remember later in life."

    -Junior Achievement Student
  • "I thought the experience was amazing. The presentation was unlike anything I've seen."

    -Junior Achievement Student
  • "I liked how the Junior Achievement volunteer explained his job to us."

    -Junior Achievement Student

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