JA Bowl-A-Thon | Junior Achievement of Western New York

WHAT IS Play4JA ? 

January – June  2021

Play4JA, Presented by Bank of America 

is a virtual reimagining of Junior Achievement of WNY's largest fundraising event, Bowl-A-Thon.

Play4JA WNY is a peer-to-peer virtual fundraising event to take the place of Bowl-A-Thon 2021. Due to the social and physical limitations of COVID-19, we have created this event that can continue to build awareness for Junior Achievement, raise critical funds, and encourage team building with participating companies.

  • Participants are asked to raise a minimum of $50 in pledges to help support Junior Achievement programs in our local schools. JA programs teach students about financial literacy and provide them with the skills they need to succeed in the "real world." All money raised stays here in our WNY community.
  • Players gain access into our months' worth of scheduled contests In March to earn recognition and win prizes.
    • Bowling - Virtual or in person
    • Trivia including Are You Smarter Than a JA 5th Grader rounds
    • Corporate Stock Market Challenge
    • "Name Your Game" - Teams are encouraged to plan their own company activities in the name of JA to help with their team fundraising efforts. Example include: Cornhole Tournament, Bingo, Minute to Win it, Simon Says.

Throughout the month of March 2021 we will keep track of our corporate fundraising teams. Prizes will be distributed to top teams, and highest fundraisers. We will focus efforts on social media for sponsorship benefits as well as team engagement.


Additionally, June 1-15, 2021  will be our JA Financial Fitness Movement fundraiser.  Individuals raise funds and track their "Exercise Miles" to support JA.    See Courtney McClurg for details.   



  • Individuals raise funds as part of virtual team(s) representing their company.
  • Each participant is asked to raise a minimum of $50 
  • Fundraising can be done easily online.  Click here to get started.
GET INVOLVED: contact Courtney McClurg at 716-853-1381 ext. 210.
PHOTOS: To view photos from past JA Bowl-A-Thons, visit our Facebook page: www.facebook.com/jaofwny.


  • "Junior Achievement has given me a sense of what adults go through with budget issues."

    -Junior Achievement Student
  • "Junior Achievement reinforced concepts for me to remember later in life."

    -Junior Achievement Student
  • "I thought the experience was amazing. The presentation was unlike anything I've seen."

    -Junior Achievement Student
  • "I liked how the Junior Achievement volunteer explained his job to us."

    -Junior Achievement Student

Get Involved!

Junior Achievement
of Western New York

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